Contrary to popular belief it did not take me twenty days to decide what I thought of Starbucks new Via Instant Coffee — I knew what I thought the second I tasted it! — but it did take me that long to find time to blog again with the wee one taking up almost all of my waking hours, so, many apologies. The truth is, I’ve missed you guys, probably a whole lot more than you missed me (ha!) but, in any case, it’s very good to be back.
And now, at long last I can tell you that the new Via Ready Brew is absolutely fantastic. I was so shocked at how good it was that I literally failed my taste test.
Seriously. I made such a face when I found out I’d guessed wrong that the barista actually laughed out loud. It was hilarious and I must say, completely surprising. Who would think instant coffee could taste exactly like brewed? Amazing.
I can’t vouch for the Colombian, but the Italian I had was so good that I actually bought a three pack to take home. And next time we go anywhere, you can bet your ass that a couple dozen of those cute little packages will be stashed somewhere in our Vue! Add some hot water at a gas station, stir, and I can drive all night, baby! Que viva la Via!
Just when you thought Starbucks had done it all, the mad scientists from Seattle have outdone themselves yet again. Starting today Starbucks will be selling their very own line of instant coffee — you know, the stuff your Grandparents drink — in the form of the beautifully-packaged Starbucks Via.
Available in two flavors, a mellow Colombian Roast and a more bold, dark roast Italian, the coffee comes in little packets that look to me like those fancy sugar containers at hotels and such. And though the mere mention of instant coffee brings me back to the bad old days of my Maxwell House-filled youth, I have to admit, I have been dying to try Via since I first heard about it. So, hooray!
Even more exciting than the launch of this new coffee product is the fact that Starbucks will be giving it away all weekend long as part of their Via Taste Test Challenge. All you have to do is show up at your local Starbucks, ask to take the taste test and you’ll be given a cup of Starbucks’ traditionally-brewed coffee and a cup of the new Via Instant Coffee. That’s right, two free cups of coffee all weekend long. Awesome, huh? I mean, hell, even if it sucks, it’s still free, right?
I might not be able to take the test myself till Saturday, but in the meantime, am dying to hear what the rest of you think of the latest and greatest from Starbucks. So, by all means, comment away…