First there were Sprinkles Cupcakes, then they put in a 24-hour Cupcake ATM and now, the sugar mogul behind Sprinkles is opening an Ice Cream Shoppe. Hooray! Located next door to their now-iconic brown storefront in Beverly Hills, the design of the sleek, new Sprinkles Ice Cream looks to be just as simple and elegant as its predecessor.
I’m sure people are already lining up for the grand opening today, but, I think we’ll wait a while on this one. I mean, as tempting as a red velvet waffle cone sounds…the idea of waiting that long in line sounds a little intense. Besides, who needs an actual store anyway? I’ll just wait for the Sprinkles Ice Cream ATM!