When our friends Mike and Patty returned from a recent trip back east, they came home with tons of cool pictures, mouth-watering tales of the finest sub sandwich in Jersey, and best of all…a pound of dark roast Mud Coffee as a belated birthday gift for me. Yeah!
Being a lifelong West Coaster, I had never heard the legend of the bright orange Mudtrucks of New York’s East Village, but after trying some of this rocking coffee…I can’t wait to check it out in person sometime!
And not only is the coffee the best earthy, hippie brew you ever had — Mud actually sells a Hippie Blend, but my pound was the darker roast, Mudtruck Blend — but the packaging is so cool you almost wanna frame it!
According to their super fly website, the Mudtruck’s journey began in 2001, when newlywed co-founders Nina Berott (a former ad exec) and Greg Northrop (a former musician) parked their first bright orange Mudtruck just a few feet from the 6 train stop in Astor.
Surrounded by green-logo-ed corporate coffee chains on all sides, the odds of this funky, converted lunch truck making it were slim, but the coffee was good, the tunes from the boombox rocked and the vibe was just right. So, almost overnight a caffeinated legend was born…
Seven years later, Mud coffee is sold in hipster haunts all over the city and as well as adding another Mudtruck to the fleet, there is also a bricks and mortar locale dubbed the Mudspot on East 9th Street between First and Second Avenue.
Mmm…something else to look forward to sampling when Christine and I finally make the trek out to NYC.
For now, I guess I’ll have take comfort in my last few cups of this delicious Mudtruck blend and hope that someday soon, those rocking orange Mudtrucks make their way to my neck of the woods…