Tag Archives: “The American Mall”

“The American Mall” billboards

OK, I know I probably sound like the world’s most self-involved goober right now, but after doing some business in Hollywood yesterday, I actually drove around looking for “American Mall” billboards.

I had heard from my brother Ryan and my friend Patty that there were several buses driving around greater Los Angeles with “American Mall” posters on them — Ryan said he even had the oddly surreal thrill of seeing my name scroll into view outside the window of the El Pollo Loco where he was eating breakfast! Ha! — but until yesterday I had not seen any of these posters for myself.

So, like all first-time screenwriters, I cruised Sunset Blvd. stalking buses and looking for billboards for my new movie. And to my amazement, I actually found three gigantic billboards within a few blocks of one another in the heart of downtown Hollywood.

The easiest one to spot was towering over a shockingly-clean Mobil gas station on the corner of Sunset and LaBrea. This was also the easiest billboard to take pictures of as they had a parking lot…yeah!

Next up was a billboard perched way up high on an office tower near Sunset and Las Palmas. This one was harder to shoot as I had to hurriedly park in a red zone, ignore the glaring Cholo gangbangers at the bus stop nearby and snap away. Yikes…don’t try this at home.

And finally, the last billboard I found on my adventure was placed right on top of a really lovely little “rooms-by-the-hour” motel about half a block from Las Palmas. Kind of a seedy locale for a squeaky-clean poster like ours, but hey, at least they had a parking lot!

So, as the mumbling homeless couple on the corner stared at me like I was crazy, I just smiled and thought to myself…hey, if you squint real hard, you can almost see my name! Yeah!

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Red carpet re-enactment…

Since a number of you have requested better, more detailed pictures of the ruby red Michael Kors heels Christine wore on the red carpet last week, we decided to stage a red carpet re-enactment. So, here, for your viewing pleasure are a couple of much better, totally staged, pics of Christine’s shiny, red-carpet-ready Mary Janes. Enjoy!

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“American Mall” magazine ads

Thanks to several of my readers and a very cool e-mail blast from my Aunt Debbie, I discovered that there were full-page “American Mall” ads popping up in several magazines this week. So, being the cheap bastard that I am I took my camera down to Costco and snapped a few pics from Us Weekly, People and In Touch magazine, and then headed home to blog about it. So…enjoy!

Oh yeah, and just for the record, I did purchase the rest of the items in my shopping card. Costco bagels rock!

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“American Mall” cookies!

Just realized that I never posted my pictures of the amazing “American Mall” cookies that Christine and I had at the post premiere party last week at the Cabana Club. Sorry…

As I think I mentioned more than a couple time, those big-ass sugar cookies were one of the culinary highlights of the evening. And the fact that they tasted as good as they looked made them even more enjoyable.

So, a big shout out to Jedi Master Melody Brandon for creating such beautiful edible art for the bash! You rock, Melody. And if you’re curious to see how Melody made such super cool baked goods, check out her rocking step-by-step photo gallery at mysweetandsaucy.com.

I only wish my jacket had more pockets so we could have smuggled more of those delicious cookies home with us…yum!

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“The American Mall” premiere party @ The Cabana Club!

Located just around the corner from the Cinerama Dome, the Cabana Club on Ivar has a really cool “old Hollywood” vibe that I kinda love. There’s a little swimming pool-like water running through the place, bridges to the bar, and crazy cool cabanas everywhere you look. I swear to God, this joint is so retro, you half expect to see Louis B. Mayer boozing it up Errol Flynn in the corner.

"The American Mall" neon sign over the bar

"American Mall" after party @ the Cabana Club

Christine and I had been here once before, for the WGA’s post-strike “Contract Celebration Party” in March, but obviously, this party was a lot more fun. And unlike the WGA bash where the bar was only halfway “open”, on Monday night, the free drinks were flowing freely, amigos!

And though most of the food was delicious, I’d have to say the highlights were the “American Mall” cookies and the Ben & Jerry’s booth — there is a Ben & Jerry’s ice cream cart prominently featured in the movie — that came stocked with five yummy flavors of ice cream.

There was also a hugely popular Sears Arrive Lounge photo booth near the dance floor (we took two sets of pics) and an area where people could spread out and play MTV’s hit video game “Rock Band” — which is also featured kinda prominently in my movie. I know, I know…product placement much? But, hello, this movie is set in a mall…so, what better place to, um, place some products?

Ooo, speaking of branding. I know they probably do this at all the Hollywood premieres, but another thing I totally loved was the fact that they slapped “The American Mall” logo on EVERYTHING. Napkins, the food trays, cookies, a super cool neon sign over the bar, hell, even the wait staff and bartenders wore “American Mall” t-shirts. It was awesome!

But the highlight of the evening was really just chilling with the cast and crew from the movie. I had met all of the core cast members when I visited the set in Utah back in February, but Christine was meeting them all for the first time and had a blast. Everyone — and I mean everyone — both in front of and behind the camera was crazy nice! Seriously, it was like old home week…

I’m sure you’ll recognize some of the more famous guests at the party — Jai Rodriguez from “Queer Eye For The Straight Guy” told me he loved the movie as did the super cool African-American chick from “High School Musical”, Monique Coleman — but, mark my words, the rest of the “Mall” cast is gonna be huge. And they deserve it, because, in my totally unbiased opinion, they really rocked that mall hard, baby.

So with Christine’s feet ready to fall off — those heels were high, yo! — we stumbled back to our car just before midnight and hurried home to open our gift bags! Sadly, no “Rock Band”, but we did get some cool guitar string bracelets like the one the Ally character wears in the movie, “American Mall” t-shirts, stickers, a CD of the soundtrack and loads of Clean and Clear products…so, hey, not a bad way to end the night.

Now, if you’ll excuse me, I have to rinse off my new deep-cleansing acne mask and go to bed. Que viva la Mall!

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Movie premiere food…

OK, the big story here is…free popcorn and soda! Yay! Sure there were some awesome finger foods at the premiere after party at the Cabana Club — I’ll post some pics of those amazing “American Mall” cookies very soon, I promise! — but Christine and I were probably most impressed with the tables and tables of free popcorn at the Cinerama Dome.

The Hollywood Cinerama Dome on "American Mall" night!

And this is no ordinary movie popcorn folks, this is Arclight Cinema popcorn and it’s fantastic! I guess it should be considering how expensive movies are at the Arclight, but wow, this stuff was so good we didn’t even share it. Nope, it was his and her’s popcorn all the way, baby!

I don’t think they did anything fancy to the free sodas — or even to the popcorn for that matter, maybe it just tasted better because it was free! Ha! — but after working up a sweat walking that half-a-block long red carpet, trust me…Coke never tasted so good!

So after mingling around a bit in the lobby with some of the rocking cast and crew, Christine and I took our seats — which were perfect, thank you MTV! — and watched “The American Mall” for the first time on that big-ass Cinerama Dome screen. And, whoa…let me tell ya…it looked and sounded awesome!

Christine and I have already watched the movie several times on DVD, but it looked pretty freaking incredible on that gigantic movie screen. Everything was so damn big that I noticed tons of stuff I’d never caught before, and watching it with an audience that laughed, clapped and cheered at all the right places was pretty groovy too.

All in all, it was kind of a magical night…and best of all, after the movie ended, we still had the after party to look forward too! So, yay!

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Red carpet madness @ “The American Mall”

No film studies class I ever took at San Francisco State or AFI could ever have prepared me for how totally insane it is to walk down a red carpet at the premiere of your first movie. Not only is it totally intense and nerve-wracking, but it is also one of the weirdest things I’ve ever done.

Christine and I likened it to our wedding. You spend all day getting ready — and in Christine’s case, several days as we had just returned from a work trip/shoe shopping expedition in San Francisco — worrying that you might be late or that you might die on your way to the event (I’m not kidding, I actually worried about that on Monday) and then you get there and are forced to smile your ass off for the next couple of hours.

I’m not complaining, because it was totally fun, and, frankly, as glamorous as life as a grubby old screenwriter gets, but wow, that shit is just not normal. Crazy…

On our wedding day I remember my cheeks actually hurting at the end of the night from smiling so much, and to tell you the truth, smiling on that red carpet was pretty much the exact same way.

You never knew who was filming what and which picture or live interview you might be stumbling into, so smiling was the only safe way to walk.

And even though the folks from “Access Hollywood” and “Extra” never asked us who we were “wearing” — or asked us anything for that matter — Christine and I smiled like movie stars (or, you know, a screenwriter and his wife from Burbank) the whole way down the red carpet.

And only at the very end of our jaunt down the plushly-carpeted sidewalk, as I paused to snap a quick pic of Christine’s super cool new shoes (thank you, Michael Kors!) did I stop to think about how very cool it was to be there.

I mean, wow, strange as it all was, it was still some kind of thrill! So, rock on, “American Mall” red carpet!

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