I know I’ve been away for a while, but, hopefully this beautiful new Mother’s-Day-specific trailer for the upcoming Pixar release Brave will help soothe any hurt feelings out there. I still love this blog to death, but, actually contributing to it on a daily basis is another matter. Generating fresh content for two blogs, working on a spec screenplay and raising a toddler is hard, yo!
Anyway, I promise to come around more often (especially with Cannes on the horizon!) but, in the meantime, please enjoy this totally awesome trailer…and happy Mother’s Day!
OK, so, I’m sitting at my laptop nerding out on Facebook before bed tonight and I happen to see this very strange, totally retro commercial for something called a Lots-o’-Huggin’ Bear. The first time the ad aired, I was like, weird, why are they playing that grainy ass-commercial on NBC? Then, fifteen minutes later, it played again and fifteen minutes after that, it played again!
At that point, I got kinda spooked (did I mention it was late at night?) and decided to Google this crazy toy I had never heard of…and guess what? The reason I have never heard of this cuddly little ’80’s icon is because he is actually a fictional toy/character in the upcoming Pixar release “Toy Story 3”! That’s right, amigos, Disney/Pixar has gone viral. Coolness!
And what a viral ad it is! The grainy VCR-era static, the costumes, hell, even the actors, I was convinced that this was some long-forgotton toy that I had never heard of. Seriously, the toy-collecting geek in me was all outraged that I never owned something as awesome as a freaking Lots-o’-Huggin’ Bear, with strawberry scent no less! Crazy, I know, but it looked that real.
So, kudos to the rocking team at Pixar for crafting such a hilariously-real ad campaign for a fake toy from the ’80’s, and if you like the American commercial, check out the equally-realistic Japanese one below. So cool! I can’t wait to see what role the little ball of cuteness plays in the new movie…even he does turn out to be the villain!
make. see. eat. do. 