In a shocking turn of events, it was announced this week that Bravo TV’s Peabody Award-winning reality series “Project Runway” is catwalking down the cable dial to Lifetime. Yep, Lifetime: Television for Women. I know…talk about a “hot trannie mess!”
Even weirder still is that NBC Universal (Bravo’s parent company) just sat by and let this happen. I mean, come on…”Runway” isn’t just the top-rated show on basic cable, but it’s a pop culture juggernaut that is well worth any price that savvy shyster Harvey Weinstein asked for it. To let an iconic show like that slip away, to Lifetime of all places, is just plain stupid.
Of course NBC was quick to sue the Weinstein Company for breach of contract, but with the ink already dry on the Lifetime deal, it all sounds like too little too late to me. And the fact that Lifetime has already announced that Season 6 will premiere on their network this November — Season 5, which is currently casting, will air on Bravo — pretty much seals NBC’s fate.
So, like many “Runway” fans, I guess we’re gonna have to follow Tim and Heidi over to Lifetime. There is still no word on whether regular “Runway” judges Michael Kors and Nina Garcia will be making the move as well, but barring any last-minute courtroom theatrics, the deal is done.
Basically, it sounds like the greedy bastards at NBC Universal (yeah, you heard me, Ben Silverman!) gambled that they could renew “Runway” on the cheap and lost…big time. Ha ha…suck it, NBC! Sorry, guess I still have a little residual strike rage going on…
In any case, I salute you, Harvey Weinstein! You stuck to your guns and got a way better deal — rumored to be somewhere in the range of $150 million for five years — with a network that aside from desperately needing a hit show, just might actually appreciate the goldmine that is “Project Runway”.
So, this November, you can bet your ass we’ll be enjoying some rocking new episodes of “Runway” on Lifetime…um, you know, right after we finish watching that baby-switching movie with Emily Watson and Dermot Mulroney.