Wow, and I thought last year’s crop of Super Bowl Ads was lacking…yikes! It was like the companies all got together and decided to have a contest to see who could spend the most on crazy, over-produced digital effects while trying to cram every idea they ever had into a thirty-second spot. Madness! I am not an old man, but if I was, I swear to God, the overall rapid-fire-ness of some of those ads would make my head explode. Too much!
Also, just because you can afford to dump a load of money into manufacturing cheesy, Coke-shilling Euro-dragons doesn’t mean you should. That shit was straight-up loony toons, and on top of that, it was ugly as sin. Blech! I don’t know who art directed some of these spots, but, wow, simplicity went out the window with brevity, big time!
In fact, too much of everything seemed to be the keyword yesterday. It’s like everyone forgot how powerful and moving a short, sweet and simple ad can be. You don’t need a bunch of stupid stunts or tired old people jokes to make a great ad, hell, if your ad is smart enough, sometimes, you don’t even need words.
That said, I give you our favorite 2011 Super Bowl ad: the truly-inspired Darth Vader spot for VW. Clean, simple, an instant classic, this ad is one for the ages, amigos. So, enjoy…and, until next year, may the Force be with you…