Tag Archives: advertising

Best Super Bowl Ad (2011)

Wow, and I thought last year’s crop of Super Bowl Ads was lacking…yikes! It was like the companies all got together and decided to have a contest to see who could spend the most on crazy, over-produced digital effects while trying to cram every idea they ever had into a thirty-second spot. Madness! I am not an old man, but if I was, I swear to God, the overall rapid-fire-ness of some of those ads would make my head explode. Too much!

Also, just because you can afford to dump a load of money into manufacturing cheesy, Coke-shilling Euro-dragons doesn’t mean you should. That shit was straight-up loony toons, and on top of that, it was ugly as sin. Blech! I don’t know who art directed some of these spots, but, wow, simplicity went out the window with brevity, big time!

In fact, too much of everything seemed to be the keyword yesterday. It’s like everyone forgot how powerful and moving a short, sweet and simple ad can be. You don’t need a bunch of stupid stunts or tired old people jokes to make a great ad, hell, if your ad is smart enough, sometimes, you don’t even need words.

That said, I give you our favorite 2011 Super Bowl ad: the truly-inspired Darth Vader spot for VW. Clean, simple, an instant classic, this ad is one for the ages, amigos. So, enjoy…and, until next year, may the Force be with you…

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“The American Mall” billboards

OK, I know I probably sound like the world’s most self-involved goober right now, but after doing some business in Hollywood yesterday, I actually drove around looking for “American Mall” billboards.

I had heard from my brother Ryan and my friend Patty that there were several buses driving around greater Los Angeles with “American Mall” posters on them — Ryan said he even had the oddly surreal thrill of seeing my name scroll into view outside the window of the El Pollo Loco where he was eating breakfast! Ha! — but until yesterday I had not seen any of these posters for myself.

So, like all first-time screenwriters, I cruised Sunset Blvd. stalking buses and looking for billboards for my new movie. And to my amazement, I actually found three gigantic billboards within a few blocks of one another in the heart of downtown Hollywood.

The easiest one to spot was towering over a shockingly-clean Mobil gas station on the corner of Sunset and LaBrea. This was also the easiest billboard to take pictures of as they had a parking lot…yeah!

Next up was a billboard perched way up high on an office tower near Sunset and Las Palmas. This one was harder to shoot as I had to hurriedly park in a red zone, ignore the glaring Cholo gangbangers at the bus stop nearby and snap away. Yikes…don’t try this at home.

And finally, the last billboard I found on my adventure was placed right on top of a really lovely little “rooms-by-the-hour” motel about half a block from Las Palmas. Kind of a seedy locale for a squeaky-clean poster like ours, but hey, at least they had a parking lot!

So, as the mumbling homeless couple on the corner stared at me like I was crazy, I just smiled and thought to myself…hey, if you squint real hard, you can almost see my name! Yeah!

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