“The American Mall” billboards

OK, I know I probably sound like the world’s most self-involved goober right now, but after doing some business in Hollywood yesterday, I actually drove around looking for “American Mall” billboards.

I had heard from my brother Ryan and my friend Patty that there were several buses driving around greater Los Angeles with “American Mall” posters on them — Ryan said he even had the oddly surreal thrill of seeing my name scroll into view outside the window of the El Pollo Loco where he was eating breakfast! Ha! — but until yesterday I had not seen any of these posters for myself.

So, like all first-time screenwriters, I cruised Sunset Blvd. stalking buses and looking for billboards for my new movie. And to my amazement, I actually found three gigantic billboards within a few blocks of one another in the heart of downtown Hollywood.

The easiest one to spot was towering over a shockingly-clean Mobil gas station on the corner of Sunset and LaBrea. This was also the easiest billboard to take pictures of as they had a parking lot…yeah!

Next up was a billboard perched way up high on an office tower near Sunset and Las Palmas. This one was harder to shoot as I had to hurriedly park in a red zone, ignore the glaring Cholo gangbangers at the bus stop nearby and snap away. Yikes…don’t try this at home.

And finally, the last billboard I found on my adventure was placed right on top of a really lovely little “rooms-by-the-hour” motel about half a block from Las Palmas. Kind of a seedy locale for a squeaky-clean poster like ours, but hey, at least they had a parking lot!

So, as the mumbling homeless couple on the corner stared at me like I was crazy, I just smiled and thought to myself…hey, if you squint real hard, you can almost see my name! Yeah!


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9 responses to ““The American Mall” billboards

  1. Will and I were driving downtown last night and we simultaneously had the OMG! OMG! TOMAS’ MOVIE! LOOK! moment when we saw one.


  2. yeti9000

    Ha! How awesome! I just got back from the Burbank mall where I saw a “Mall” commercial playing on one of those strangely futuristic video screens in the center court!

    Watching scenes from the “American Mall” at the mall…whoa…talk about surreal! I only wish I had my camera with me! πŸ™‚

  3. El Pollo Loco has breakfast?

  4. Melissa

    I love that, even in the midst of all this exciting red-carpet celebrity MTV stuff…this blog can’t get away from the fast food!

  5. yeti9000

    Ha! Totally. And just for the record, James, I checked with Ryan and he said his El Pollo Loco meal was his breakfast. Meaning, the first thing he ate that day…

    So, sadly, I don’t think the Crazy Chicken has breakfast yet! But, wow, imagine how good that shit would be! Yum! πŸ™‚

  6. Melissa

    Okay, guess what I found on Wikipedia? http://en.wikipedia.org/wiki/The_American_Mall

  7. Damon

    Guess what I found on a newsrack in Burbank?

    Okay, I’ll tell you.
    Tomas on the Cover of the Burbank Leader!

    I haven’t bought the LA Times from a rack in years, because I get it at home. But today, I picked one up and found our beloved Tomas beaming his patented smile from the first floor of the mall. What’s the chances of that? Made my day.

    Congratulations on the show, bud.

  8. yeti9000

    Melissa: Wow! Since I am a major Wikipedia junkie, that news is huge! So cool!!

    Damon: Great to hear from you, dude! Also very cool to hear that someone other than us reads the Burbank Leader! Frankly, I’m surprised you managed to find one in a rack since Christine and I drove around town this afternoon scooping up Leaders for our collection! πŸ™‚

  9. Melissa

    I noticed, though, that there is no link for a page about our illustrious friend Tomas Romero. Someone (ahem–James) should get on that, pronto.

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