“The American Mall” billboards

OK, I know I probably sound like the world’s most self-involved goober right now, but after doing some business in Hollywood yesterday, I actually drove around looking for “American Mall” billboards.

I had heard from my brother Ryan and my friend Patty that there were several buses driving around greater Los Angeles with “American Mall” posters on them — Ryan said he even had the oddly surreal thrill of seeing my name scroll into view outside the window of the El Pollo Loco where he was eating breakfast! Ha! — but until yesterday I had not seen any of these posters for myself.

So, like all first-time screenwriters, I cruised Sunset Blvd. stalking buses and looking for billboards for my new movie. And to my amazement, I actually found three gigantic billboards within a few blocks of one another in the heart of downtown Hollywood.

The easiest one to spot was towering over a shockingly-clean Mobil gas station on the corner of Sunset and LaBrea. This was also the easiest billboard to take pictures of as they had a parking lot…yeah!

Next up was a billboard perched way up high on an office tower near Sunset and Las Palmas. This one was harder to shoot as I had to hurriedly park in a red zone, ignore the glaring Cholo gangbangers at the bus stop nearby and snap away. Yikes…don’t try this at home.

And finally, the last billboard I found on my adventure was placed right on top of a really lovely little “rooms-by-the-hour” motel about half a block from Las Palmas. Kind of a seedy locale for a squeaky-clean poster like ours, but hey, at least they had a parking lot!

So, as the mumbling homeless couple on the corner stared at me like I was crazy, I just smiled and thought to myself…hey, if you squint real hard, you can almost see my name! Yeah!